Coach In Your
Corner.
Every Single
Month.
A monthly membership where Coach Richard Koonce personally reviews your training, drops new programs, hosts live Q&A, and pulls you into a community of people who refuse to settle.
Pick The Tier
Built For You.
Every member gets the program library + community. Champion adds Coach's monthly review. Champion+ adds direct 1-on-1 access.
Challenger
For The Self-Starter
- Full Koonce program library (50+ programs)
- New programs released every month
- Members-only Locker Room (community)
- Weekly mindset video drops
- Quarterly live state-of-the-circle calls
- 10% off all 1-on-1 sessions
Champion
Coach Reviews Your Training
- Everything in Challenger
- Monthly video review from Coach Koonce
- Custom quarterly programming
- Live monthly group Q&A with Coach
- 67% off Performance Assessments ($50 ea)
- 20% off all 1-on-1 sessions
- Priority booking for retreats & events
Champion+
Inner Circle Of The Inner Circle
- Everything in Champion
- Monthly 1-on-1 video call with Coach
- Direct text access during business hours
- 4 Performance Assessments per year (included)
- Annual in-person training day with Coach (NC)
- First access to all new programs & books
- Member-only retreats (1–2 per year)
- 30% off all 1-on-1 sessions
All prices in USD. Cancel or pause anytime from your member dashboard.
Annual billing saves 20% on every tier.
Coach Watches Every Rep
You Send Him.
The Champion benefit that sets the Inner Circle apart from any membership in the industry. Upload your reps. Coach reviews them. Receive a personalized breakdown — every month.
Train + Record
Capture 3–5 short clips of your training that month — lifts, drills, conditioning.
Upload + Log
Drop clips and a 2-min training log into your member portal.
Coach Reviews
Coach Koonce personally reviews your footage + log within 7 days.
Get The Playbook
Receive a personalized video review, programming tweaks, and a mindset cue for the month.
March Training Breakdown
Bar speed on your back squat sets is dialed. 365 looks like a warmup — push for a triple at 405 this week.
Hinge pattern is rounding above 80%. Add 2× pause-deadlifts at 60% before working sets.
I'm flipping you to Block C this Monday — 4-day upper/lower with a sprint day. Recovery should hold.
Your log says you skipped Tuesday — own it, then attack the rest of the week. Champions miss reps too. They don't miss weeks.
More Than A Membership.
A System.
Program Library
50+ programs by goal, age, sport, and schedule. New drops monthly.
Form Reviews
Submit clips. Get coached. Champion+ gets unlimited.
Locker Room Community
Members-only feed. Wins, accountability, real conversations.
Live Q&A
Monthly group call with Coach. Bring your hardest questions.
Performance Assessments
Members pay $50 (vs $150 drop-in) for the full assessment.
The Playbook
Mindset, mobility, nutrition cheatsheets you can actually use.
Priority Booking
First dibs on retreats, in-person events, and 1-on-1 slots.
No Lock-In
Pause, swap tiers, or cancel anytime from your dashboard.
Member-Only Drops
Free programs, audio content, and surprise live drops.
The Room
Other Rooms
Aspire To Be.
The Inner Circle is a curated room of athletes, executives, first responders, and parents who refuse to coast. We celebrate wins. We call out drift. We sharpen each other every single week.
“4 weeks in and I PR'd my deadlift by 30 lbs. The accountability is unreal.”
“My monthly call with Coach is the single most useful 30 min of my month.”
“The library alone is worth 4× the price. Best $49 I spend every month.”
“I literally bring my training review to my own coaches now. It's that good.”
See Everything
Side By Side.
| Benefit | Challenger $49 | Champion $149 | Champion+ $497 |
|---|---|---|---|
| Program library access | |||
| Members-only community | |||
| Weekly mindset content | |||
| New programs monthly | |||
| Live monthly Q&A | — | ||
| Monthly training video review from Coach | — | ||
| Custom quarterly programming | — | ||
| 67% off Performance Assessment | — | Included × 4/yr | |
| 1-on-1 session discount | 10% | 20% | 30% |
| Monthly 1-on-1 video call with Coach | — | — | |
| Direct text access (business hours) | — | — | |
| Annual in-person training day | — | — | |
| Member retreats | — | — |
The Coach Koonce
7-Day Promise
Test the Inner Circle for 7 days. If it's not for you, email us and you'll get every cent back — no questions, no “wait, let me save you” calls, no friction. Show up. Try it. Decide.
Questions
Worth Asking.
How fast does Coach actually review my training?
+
Do I need a gym or special equipment?
+
What if I'm completely new to lifting?
+
Can I upgrade or downgrade tiers?
+
Is this a contract?
+
How does the annual discount work?
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Get Coach
In Your Corner.
Join the Inner Circle today — cancel anytime in the first week and you don't pay a dime.